Marketing Companies are Starting to use Personalization to Attract Customers

According to an article written on Internet Retailer, marketing companies have started using personalization as a way to target customers to buy their products. About 97% of these companies agree that personalization of information will significantly help achieve long-term goals of the company. The advanced personalization they are using involves recommending products to its customers based on their previously viewed products and previously purchased products. The article states that the marketing companies personalize over a wide array of technology. 18% of the companies personalize on their own website; 21% are personalizing on paid search; 23% on video advertising; 25% on online displays; 25% on social media; and 33% on Emails. Nonetheless, about 65% of these marketing companies believe that integrating personalization on the web poses a challenge of securing internal resources and accessing a single view of customers across all channels of the Internet. If the companies are going to personalize information, they must figure out how to address these potential issues. Lastly, hoping that increasing spending on personalization will convince buyers to invest in their companies, the marketing companies will begin implementing personalization programs.